Björn Höcke, the AfD's leading candidate in Thuringia, has faced widespread criticism following his controversial remarks against a business initiative promoting diversity and tolerance.

During a campaign event, Höcke labeled the "Made in Germany – Made by Vielfalt" campaign as hypocritical, expressing hope that participating companies would face economic difficulties.

His comments have drawn sharp rebukes from industry leaders, including Siegfried Russwurm, President of the Federation of German Industries, who warned that such rhetoric could harm the economy and exacerbate Germany's skilled labor shortage.

The backlash has been echoed by various political figures and organizations, who argue that the AfD's stance is detrimental to economic stability and social cohesion.

In response, the supermarket chain Edeka launched a public campaign against the AfD, emphasizing the importance of diversity in society.