German Economy Minister Robert Habeck is on a mission to promote heat pumps as the future of heating in Germany.

Despite his enthusiasm, the market for heat pumps has seen a significant decline, with sales dropping by 54% in the first half of 2024 compared to the previous year.

Habeck's tour across northern Germany aims to reassure homeowners and manufacturers about the benefits of heat pumps, emphasizing their cost-saving potential and environmental advantages.

However, the industry faces hurdles such as high inflation, slow construction activity, and political uncertainty regarding future subsidies.

Companies like Stiebel Eltron are experiencing reduced demand, leading to potential job cuts.

Habeck remains optimistic, urging quick adoption before potential policy changes by opposition parties.